E-commerceIndustry: Omnichannel Retail 2023 - 2024

Lammle's Western Wear High-SKU Omnichannel Commerce

Q: How are 20,000+ product SKUs kept synchronized with physical store inventory?

Custom Shopify API middleware synchronizes inventory quantities between the client's physical retail POS system and online Shopify store every 5 minutes.

Q: What lifecycle email flows delivered the highest return?

The dynamic Browse Abandonment and Cart Recovery flowsfeaturing personalized product recommendationsgenerated the highest conversion return.

High-SKU Shopify storefront featuring structured multi-level navigation, centralized event tracking, and lifecycle marketing automation.

Colorful display of leather cowboy boots on a shelf, showcasing detailed craftsmanship. — Photo: Dominique BOULAY / Pexels

20,000+

SKU Catalog Managed

Seamless multi-variant product catalog synchronization

28%

Email Revenue Share

Percentage of total e-commerce revenue driven via Klaviyo flows

<100ms

Filter Response Time

Instant collection faceted filtering speed

01 · Challenge

The problem on the ground

Read the full brief

Managing thousands of complex product variants caused slow collection filtering, confusing site navigation, and fragmented customer lifecycle communications.

02 · Solution

How we engineered it

Read the approach

Implemented algorithmic faceted collection search, structured mega-menus, and automated Klaviyo email/SMS customer journeys tied to Shopify purchase behavior.

03 · Architecture

What's running under the hood

See the execution breakdown

Algorithmic Collection Filtering: High-speed product tag and metafield collection filtering engine.

Mega-Menu Navigation: Multi-category drop-down menu structured for high-SKU inventory discovery.

Klaviyo Lifecycle Flows: Abandoned cart, browse abandonment, post-purchase, and win-back automation.

Centralized Analytics: GA4 e-commerce tracking measuring revenue per channel and product margin.

Artistic black and white photo of vintage cowboy boots resting on grassy ground. — Photo: Alexas Fotos / Pexels

04 · Results

What changed for the client

See the outcomes

Successfully organized and synchronized over 20,000 product SKUs.

Generated 28% of total monthly online revenue through automated Klaviyo email flows.

Accelerated collection page filter response speed to under 100ms.

Increased repeat purchase rate by 24% over 6 months.

Technical Q&A

How are 20,000+ product SKUs kept synchronized with physical store inventory?

Custom Shopify API middleware synchronizes inventory quantities between the client's physical retail POS system and online Shopify store every 5 minutes.

What lifecycle email flows delivered the highest return?

The dynamic Browse Abandonment and Cart Recovery flowsfeaturing personalized product recommendationsgenerated the highest conversion return.

Planning a similar e-commerce project?

Consult directly with our platform engineers to assess your workload and get a zero-downtime architecture plan.

Consult Engineers