E-commerceIndustry: Fragrance / D2C 2023 - 2024

Sedef Anatolia Luxury Fragrance E-Commerce

Story-led Shopify commerce experience balancing premium brand narrative with promotion-ready, conversion-focused browsing.

Three stylish perfume bottles with elegant caps on a pink backdrop, capturing a sense of luxury and sophistication. — Photo: Primitive Spaces / Pexels

2.8x

Average Order Value

AOV growth driven via curated bundle offers and fragrance sets

+38%

Cart Conversion

Increase in add-to-cart to completed checkout conversion

Premium

Brand Impression

Bespoke typography, smooth micro-animations, and editorial layout

01 · Challenge

The problem on the ground

Read the full brief

The fragrance brand struggled to convey sensory notes online, resulting in low single-bottle purchases and low Average Order Value (AOV).

02 · Solution

How we engineered it

Read the approach

Designed an editorial Shopify storefront featuring interactive fragrance note pyramids (top, heart, base notes), sample discovery sets, and curated gift bundle builders.

03 · Architecture

What's running under the hood

See the execution breakdown

Interactive Scent Pyramid: Custom JS component visualizing top, heart, and base fragrance notes.

Curated Bundle Builder: Custom cart logic allowing buyers to build custom 3-bottle discovery boxes.

Editorial Theme Layout: High-contrast typography and subtle scroll animations creating a luxury feel.

Seamless Checkout: Optimized single-page checkout flow with address auto-complete.

04 · Results

What changed for the client

See the outcomes

Increased Average Order Value by 2.8x through discovery set bundling.

Improved cart-to-checkout conversion rate by 38%.

Enhanced brand perception, attracting featured press coverage.

Reduced customer returns by providing clear scent note breakdowns on product pages.

Technical Q&A

How did discovery sample sets increase AOV?

By offering a low-friction discovery set that includes a discount code toward a full-sized bottle, customers frequently purchased the bundle first and returned to buy full-sized fragrances.

How was custom scent pyramid data managed in Shopify?

Fragrance notes were stored using custom Shopify Metafields, allowing the client's team to update scent pyramids directly inside the Shopify admin without touching code.

Planning a similar e-commerce project?

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